Concept image

LAVEONE franchise

You are not buying a store. You are joining a community built to construct, learn and grow.

Two entry formats, a rollout method, proprietary technology and support that continues long after opening day.

Franchise fee from
$9,900
Total investment from
$122,900
Estimated average payback
14–18 months

Estimates based on network assumptions. Not a guarantee of results.

I want to build my LAVEONESee investment and payback

The market

Self-service laundry tracks the way people live and consume now

Compact apartments, digital convenience and low staffing needs all favour the model.

Convenience

Customers handle washing and drying close to home, paying only for what they use.

Lean operation

Self-service models need no permanent attendant and make remote management practical.

Room to grow

National networks are accelerating expansion across stores, buildings and shared developments.

References: OMO Self-Service Laundry and Portal do Franchising. Accessed September 2026.

Revenue model

Every cycle turns convenience into revenue

The customer pays for washing and drying. The system records usage and the franchisor monitors the operation.

  1. Customer opens the app

    Selects the service and the machine.

  2. Digital payment

    The transaction happens without cash.

  3. Wash and dry

    Professional machines run the cycle.

  4. Remote management

    Indicators guide pricing, availability and expansion.

Recurring usage revenue. No resale inventory and no fixed staff on site.

What sets it apart

A franchise designed to open, operate and multiply

LAVEONE combines site flexibility, architectural standard and central support.

  • 01

    Two formats

    Residential buildings for concentrated demand. Street stores for greater capacity and local reach.

  • 02

    Premium brand

    Current interiors, a strong mark and a design adaptable to each property.

  • 03

    Technology

    Digital payment, a management system and tracking of the key indicators.

  • 04

    Guided expansion

    Site analysis, design, rollout, training and post-opening support.

Formats

Franchisees can enter through a building or a street store

Both models share the brand, the technology and the support, but they serve different strategies.

Residential building

Concentrated demand, protected site

A known audience, recurring use inside one community and a lower entry barrier. It is the most common route for a first store.

Franchise fee
$9,900
Total investment from
$122,900
Estimated average payback
~18 months
See the building model
Street store

Greater capacity and local presence

Serves a whole neighbourhood, has a visible storefront and more capacity. It requires site analysis and a lease.

Franchise fee
$24,900
Total investment from
$177,900
Estimated average payback
~14 months
See the street store page

Investment

The numbers you need to decide. The detail, in a conversation.

We publish the franchise fee, the total investment starting point and the estimated average payback for each format. The investment breakdown, the P&L and commercial terms are presented by the expansion team, using your city's assumptions.

Residential building

Franchise fee

$9,900

Total investment from
$122,900
Estimated average payback
~18 months

Concentrated demand, protected site

Street store

Franchise fee

$24,900

Total investment from
$177,900
Estimated average payback
~14 months

Greater capacity and local presence

Estimated average payback of 14 to 18 months

Per store. The same terms apply in every country, in local currency.

Payback and investment are estimates based on network assumptions and vary with city, site, build-out and execution. They are not a guarantee of results.

The full presentation includes

  • Detailed investment breakdown
  • Revenue and result projections with open assumptions
  • A first read on your territory's potential
  • Rollout schedule and next steps
Get the full presentation

Definitive terms are set out in the Franchise Disclosure Document and the agreement.

Franchisee profile

LAVEONE looks for operators with a growth mindset

The model reduces day-to-day presence, but it demands active management of the numbers and of the store's standard.

  • Investment capacity

    Funds for the rollout plus a reserve sized for the ramp-up period.

  • Management discipline

    Tracking cycles, costs, availability and the customer experience.

  • Commercial drive

    Working locally to develop buildings, partnerships and repeat usage.

  • Willingness to learn

    Following the method, listening to the network and adjusting quickly.

  • Commitment to standards

    The brand experience depends on every store keeping its side of the agreement.

  • Ambition to scale

    Interest in opening further stores once the first one is proven.

Scaling strategy

The first store proves the territory. The second starts building a network

The two formats let you combine protected demand with street presence.

  1. First store

    Prove the operation

    Learn local behaviour, tune the marketing and master the indicators.

  2. Second store

    Gain efficiency

    Share management, suppliers and the monitoring routine.

  3. Portfolio

    Scale the territory

    Combine buildings and street stores to widen presence and revenue.

Track record

LAVEONE launched at scale

More than 50 operations from day one, inside the most awarded group in Brazilian franchising. Method, technology and support from people who already run hundreds of unattended businesses.

LAVEONE operations

50+

LAVEONE operations

unattended operations across the ecosystem

400+

unattended operations across the ecosystem

apartments reached

100k+

apartments reached

in annual network sales

R$ 100M+

in annual network sales

The most awarded group in Brazilian franchising

Proprietary technology, operations with no permanent on-site staff and the sector's top recognition: ABF Seal of Excellence, PEGN 5 Stars and LAQI quality.

  • ABF Seal of Excellence
  • PEGN 5 Stars
  • LAQI

LAVEONE operations, plus institutional figures from the Innova X ecosystem and Peggô Market (unattended operations, apartments and annual sales). As of July 2026.

Find your city

See the local picture for 340+ US cities and 290+ counties, with Census population data and a first read on the best format.

See all cities and counties

Application process

Four steps to signature

  1. Profile review

    A conversation about goals, investment capacity and target territory.

  2. Disclosure document

    Franchise Disclosure Document and clarification of terms, with the statutory review period.

  3. Territory study

    Assessment of the area and approval of the building or retail site.

  4. Contract and rollout

    Signature and the start of construction, equipment and training.

Frequently asked

Questions about the franchise

How much does it cost to open a LAVEONE?

The franchise fee is $9,900 for the building format and $24,900 for a street store. Total investment starts at $122,900 for buildings and $177,900 for street stores; the detailed breakdown is presented by our expansion team after a profile call.

Does LAVEONE guarantee the projected revenue?

No. No projection is a guarantee of revenue, profit or payback period. Projections shared in the meeting start from stated assumptions and vary with territory, site, demand and the franchisee's own execution.

Do I have to quit my job to run a store?

The store is self-service and needs no permanent presence. It still needs management: tracking indicators, maintenance, cleanliness standards and local commercial development. Some applicants run it alongside another activity; others hire a manager.

Why isn't the full P&L on the website?

Because every city is different and a spreadsheet without context leads to the wrong decision. On the site you'll find the fee, the investment starting point and the average payback; the P&L and your territory's assumptions are shared in a conversation with the team that will support your rollout.

Who finds the site or the building?

It is a joint search. LAVEONE supports with territory studies and evaluation criteria, and the franchisor approves the final site before contract.

Can I open more than one store?

Yes. The scaling strategy is built around exactly that: prove the first operation, then expand by combining buildings and street stores in the same territory.

What is the payback period?

Estimated average payback is around 14 months for a street store and 18 months for the building format, calculated as investment divided by projected monthly operating result. It is an estimate: it excludes cost of capital and owner's salary, varies with territory and execution, and LAVEONE does not guarantee returns.

Is the fee the same outside Brazil?

Yes. The franchise fee is the same in every country, charged in local currency: reais in Brazil, US dollars in the United States and euros in Europe.

LAVEONE franchise

Franchise application

Fill in the details below. Our expansion team will come back with the full presentation and the next steps.

  • Detailed investment breakdown
  • Revenue and result projections with open assumptions
  • A first read on your territory's potential
  • Rollout schedule and next steps

Step 1 of 3· Contact