About LAVEONE

We started from a simple question: how much of your week does laundry take?

LAVEONE is a self-service laundry brand created inside the Innova X ecosystem. We exist to give people their time back and open doors for those who want to build something of their own.

Origin

A new brand on a foundation that already knows how to run without on-site staff

LAVEONE did not start from absolute zero. It was born inside the Innova X ecosystem, which built its own technology, rolled out hundreds of unattended operations and learned first-hand what it takes to keep a service running inside a residential building without turning the front desk into a help desk.

That learning was applied to a different problem. Almost nobody chooses to do laundry, it takes up space in apartments that keep getting smaller, and it consumes hours that could go somewhere else. A self-service laundry solves that when it is well designed, well run and close to where people live.

That is why LAVEONE treats architecture, technology and operations as a single product. A beautiful store that breaks down is useless. So is a reliable store nobody wants to walk into.

Direction

The mission and vision behind every store

Growing consistently requires clarity about what we deliver and where we want to go.

Purpose

Give people their time back and open doors for new entrepreneurs.

The reason the company exists.

Mission

Make life easier with self-service laundries that are accessible, reliable and well cared for.

Technology in service of everyday routine.

Vision

Build the most human and most trusted self-service laundry network in the world.

A long-term ambition, not a position we have already earned.

Our culture

The LAVEONE way of building

Culture shows up in daily decisions, in how a store is cared for and in how the network grows.

We care
for the customer, the space, the brand and the relationships.
We deliver
on what we agree, and we handle problems transparently.
We evolve
with data, by listening, and with a willingness to improve.
We build together
because shared knowledge strengthens the whole network.

Track record

LAVEONE launched at scale

More than 50 operations from day one, inside the most awarded group in Brazilian franchising. Method, technology and support from people who already run hundreds of unattended businesses.

LAVEONE operations

50+

LAVEONE operations

unattended operations across the ecosystem

400+

unattended operations across the ecosystem

apartments reached

100k+

apartments reached

in annual network sales

R$ 100M+

in annual network sales

The most awarded group in Brazilian franchising

Proprietary technology, operations with no permanent on-site staff and the sector's top recognition: ABF Seal of Excellence, PEGN 5 Stars and LAQI quality.

  • ABF Seal of Excellence
  • PEGN 5 Stars
  • LAQI

LAVEONE operations, plus institutional figures from the Innova X ecosystem and Peggô Market (unattended operations, apartments and annual sales). As of July 2026.

An invitation

For people who want to build something that keeps growing

No great operation arrives fully formed. It comes from the courage to start and the discipline to improve.

  • Courage to start

    Taking the first step responsibly and with a long-term view.

  • Humility to learn

    Listening to the network, watching the numbers and correcting quickly.

  • Generosity to share

    Trading experience and contributing to collective growth.

  • Ambition to evolve

    Turning the first store into the start of a longer journey.

Ambition

We want to become the largest and most respected self-service laundry network in the world

That is our declared ambition. We launched with more than 50 operations, a proven method, proprietary technology and the backing of the most awarded group in Brazilian franchising. The next step is built store by store, with the people who decide to grow with us.

I want to be part of building this