Self-service laundry
More than a laundromat. A life project.
Self-service laundries that give residents their time back and open a path for people who want to build a business — with technology, care and a community that grows together.
About the company →LAVEONE · Innova X group
- LAVEONE operations
- 50+LAVEONE operations
- unattended operations across the ecosystem
- 400+unattended operations across the ecosystem
- apartments reached
- 100k+apartments reached
- in annual network sales
- R$ 100M+in annual network sales
- ABF Seal of Excellence
- PEGN 5 Stars
- LAQI
Our purpose
Give people their time back and open doors for new entrepreneurs
LAVEONE exists to make life lighter on both sides of the counter.
For the customer
One less thing to worry about. Laundry stops eating the weekend and the time goes back to what matters.
For the franchisee
A chance to build something of your own with method, support and a community behind you. Not a product — a path.
People before numbers
Every wash cycle starts with a story
A family that got time back. A resident who found convenience. An entrepreneur who decided to start.
Time back for the family
Easy at any age
Fits a student's routine
Time
Laundry stops taking over the week and customers get hours back for what matters.
Autonomy
The service is simple, digital and close to where people actually live.
Building
The franchisee turns a lean operation into equity, experience and room to expand.
That is how an everyday service creates real impact.
Where do you want to start
Three paths, one brand
LAVEONE serves the people who use it, the buildings that host it and the entrepreneurs who run it.
- For customers
Wash and dry near home, whenever your routine allows
Professional machines, payment from your phone and cycle tracking. You only pay for what you use.
How it works - For buildings
A complete laundry room with no investment from the building
Design, equipment, installation and operation are on LAVEONE. The building provides the space.
See the building proposal - For franchisees
A lean, digital business with a community behind it
Two entry formats, a rollout method and support that continues after opening day.
Explore the franchise
Models
One configuration for every type of property
Each project balances available space, estimated usage and architectural standard.
Technology
The whole cycle happens on the phone
From unlocking a machine to the end of the dry cycle — no queue, no tokens, no cash. The operation is monitored remotely by the LAVEONE team.
Open
The customer opens the app inside the laundromat.
Choose
Selects an available machine and the cycle.
Pay
Digital payment — no cash handled on site.
Track
Cycle status on the phone, with a notification when it finishes.
Collect
A counter and folding space to finish without rushing.
Track record
LAVEONE launched at scale
More than 50 operations from day one, inside the most awarded group in Brazilian franchising. Method, technology and support from people who already run hundreds of unattended businesses.
- LAVEONE operations
50+
LAVEONE operations
- unattended operations across the ecosystem
400+
unattended operations across the ecosystem
- apartments reached
100k+
apartments reached
- in annual network sales
R$ 100M+
in annual network sales
The most awarded group in Brazilian franchising
Proprietary technology, operations with no permanent on-site staff and the sector's top recognition: ABF Seal of Excellence, PEGN 5 Stars and LAQI quality.
- ABF Seal of Excellence
- PEGN 5 Stars
- LAQI
LAVEONE operations, plus institutional figures from the Innova X ecosystem and Peggô Market (unattended operations, apartments and annual sales). As of July 2026.
The LAVEONE community
Nobody has to build a business alone
A strong network shares what it learns, celebrates wins and faces problems honestly. Franchisor and franchisees grow side by side.
Meet the communityWhat one store learns makes every other store better.
The journey
A clear path to your first sale
The schedule organises decisions, construction, technology and commercial preparation.
Profile and capacity
An initial conversation about goals, capital and target area.
Territory and site
Area study and validation of the building or retail unit.
Disclosure and contract
Franchise Disclosure Document, statutory review period and signature.
Design and rollout
Layout, construction, equipment, systems and signage.
Training and opening
Franchisee training, testing and store opening.
Stories from the network
We're gathering stories from our operations
With more than 50 operations, every store already has a story. We are collecting testimonials from franchisees, building managers and residents to publish here.
We only publish real stories, with the permission of the people telling them.
I want to build my own storyFrequently asked
The questions we hear most
Is LAVEONE an established network?
Yes. LAVEONE launched with more than 50 operations and is part of the most awarded group in Brazilian franchising, recognised with the ABF Seal of Excellence, PEGN 5 Stars and LAQI quality certification. It brings the experience of the Innova X ecosystem, with 400+ unattended operations, to laundry.
How much does it cost to open a store?
The franchise fee is $9,900 for buildings and $24,900 for street stores. Total investment starts at $122,900, with an estimated average payback of 14 to 18 months. The same terms apply in every country, in local currency.
Does the building have to invest anything?
No. In the building model, LAVEONE covers design, equipment, installation and operation. The building provides the space and the water, drainage and power connections, subject to a technical assessment.
Does the store need staff?
The operation is self-service and needs no permanent on-site team. It still needs active management: tracking indicators, maintenance, cleanliness standards and local relationships.
How long does it take to open?
In residential buildings, the estimated schedule is 60 to 90 days after approval and validation of the space. For street stores, it depends on the site, the construction work and equipment availability.
Does LAVEONE operate outside Brazil?
Yes. International expansion is under way and the franchise fee is the same in every market, in local currency: reais in Brazil, US dollars in the United States and euros in Europe.
Where would you like to go next?
Pick the path that fits you right now. All of them start with a conversation with a person.
I want to assess my building
For building managers, boards and property administrators.
Request a site visitI'm interested in another country
For regional partners and master franchisees.
International expansion