Franchisee support
Method before, during and after opening
The operation starts with defined standards and support across the critical areas. Support does not end at the opening — that is when it starts to matter most.
Before opening
Expansion
Territory analysis, site potential and a growth strategy for the area.
Territory study
Reading density, audience profile and existing competition.
Site analysis
Technical and commercial validation of the chosen building or property.
Rollout
Architecture
Layout, identity, rollout specification and adaptation of the space.
Rollout
Construction schedule, suppliers and supervision of the works.
Equipment
Specification, purchase, delivery and installation of machines and dosers.
Training
Franchisee training on operations, systems, indicators and customer care.
Opening
Operational testing, launch communication and close support in the first weeks.
After opening
Marketing
Launch materials and direction for local communication.
Operations
Monitoring routine, cleanliness standards and customer experience.
Indicators
Reading cycles, average ticket, availability and store targets.
Maintenance
Preventive routine, technical support and incident management.
Financial management
Reading the P&L, cost control and result tracking.
Network expansion
Planning further stores and gaining efficiency in the territory.