International expansion
We are looking for partners who know their own market better than we do
LAVEONE wants to grow outside Brazil with local operators, not with a translated manual. Every country has its own way of living, paying and regulating.
Ambition
A global brand built with local people
Our ambition is to make LAVEONE the largest and most respected self-service laundry network in the world. That is not done by exporting a finished model. It is done by finding partners who understand the market, adapting the project to local reality and holding on to what does not change: care for the customer and the standard of the operation.
Partnership formats
Three ways in
Single-unit franchise
One operator develops one or a few stores in a defined territory.
For partners who want to start by operating
Multi-unit development
Developing a group of stores across a region, with opening targets.
For partners already running other businesses
Master franchise
Development and sub-franchising across a country or territory, with a local structure.
For groups able to run a franchisor operation
Partner profile
What we look for in an international operator
- Real knowledge of the market and local consumer behaviour
- Investment capacity matched to the intended format
- Prior experience in retail, services, franchising or real estate
- A team, or the willingness to build one, for rollout and operations
- Understanding of the country's regulatory and tax environment
- Commitment to brand standards and to a long-term relationship
Adaptation
What changes and what does not
- Commercial conditions, fees and investment structure
- Payment methods and local integrations
- Equipment specification and suppliers
- Regulatory, tax and contractual compliance
- Communication and positioning for the market
- Care for the customer and for the store environment
- Operating and maintenance standards
- Transparency in commercial terms
- The community logic between operators in the network
About investment figures
The franchise fee is the same in every market and is charged in local currency: reais in Brazil, US dollars in the United States and euros in Europe. Total investment and rollout terms are presented by the expansion team, with each country's specifics.
Track record
LAVEONE launched at scale
More than 50 operations from day one, inside the most awarded group in Brazilian franchising. Method, technology and support from people who already run hundreds of unattended businesses.
- LAVEONE operations
50+
LAVEONE operations
- unattended operations across the ecosystem
400+
unattended operations across the ecosystem
- apartments reached
100k+
apartments reached
- in annual network sales
R$ 100M+
in annual network sales
The most awarded group in Brazilian franchising
Proprietary technology, operations with no permanent on-site staff and the sector's top recognition: ABF Seal of Excellence, PEGN 5 Stars and LAQI quality.
- ABF Seal of Excellence
- PEGN 5 Stars
- LAQI
LAVEONE operations, plus institutional figures from the Innova X ecosystem and Peggô Market (unattended operations, apartments and annual sales). As of July 2026.
International expansion
International application
Tell us about your market and the format you are interested in. Our international expansion team replies in English, Spanish or Portuguese.